Performance Marketing Strategist | Media Buyer
Email: [email protected]
Phone: 08143458393
LinkedIn: linkedin.com/in/victory-martins
I don’t just run Meta ads. I build the thinking behind them.
My background combines 4+ years of audience research, creative strategy, ad copywriting, and campaign management across e-commerce, SaaS, and consumer brands. Every campaign I build starts the same way, with the customer. Who they are, what they feel, what makes them stop scrolling, and what makes them trust a brand enough to buy.
I understand digital consumer deeply. That understanding is what makes the creative work. And the campaigns convert.
Most media buyers start with the campaign. I start with the customer.
My Framework:
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Customer Insight ↓ Creative Strategy ↓ Campaign Architecture ↓ Structured Testing ↓ Data-Driven Optimization ↓ Measurable Growth
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Every campaign I build follows this sequence because campaigns built on customer understanding consistently outperform campaigns built on assumptions.
Courses and certifications I’ve completed to sharpen my skills and stay aligned with industry standards.
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Whether you’re here out of curiosity or with a project in mind, let’s connect.
You can find me on LinkedIn.
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